| 3 |
|
| Wholesale price, |
|
| Traditional channel price, |
|
| Online direct channel demand, |
|
| Traditional channel demand, |
|
| Manufacturer’s profit, |
|
| Retailer’s profit, |
|
| Total profit, |
|
| 3 |
|
| Wholesale price, |
|
| Traditional channel price, |
|
| Online direct channel demand, |
|
| Traditional channel demand, |
|
| Manufacturer’s profit, |
|
| Retailer’s profit, |
|
| Total profit, |
|
